Put Your Brand in Front of 19,000+ Healthcare Buyers
Who Actually Hold Purchasing Power

Better Outcomes reaches private practice owners, clinical
directors, and healthtech leaders who are actively evaluating
software, services, and tools for their organizations — not
casual scrollers.

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19,000+ subscribers · 25–27% open rate (~5,000 active opens) · 5,500–6,000 web views/post · Trusted resource since 2017

Who You're Reaching

Who's Reading, Watching, & Listening

Not casual readers — active buyers.

Clinical Professionals

Licensed Clinicians
Rehab Managers
Practice Administrators

Healthcare Leaders

Private Practice Owners & Clinical Directors
Healthcare Executives
Clinical Operations Directors

Healthcare Innovators

Healthtech Founders
Technology Buyers
Influential Clinicians

Concentrated in

Physical Therapy
Occupational Therapy
Rehabilitation Services
Orthopedics
Musculoskeletal Care
Healthcare Technology
Practice Management

Not casual readers — active buyers.

Ideals for Brands Selling

Practice Management Software
EHR Platforms
Revenue Cycle Tools
AI & Documentation Tools
Staffing & Recruiting
Continuing Education
Equipment
Healthcare Consulting

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Why Sponsors See Results

For more than a decade, Better Outcomes has delivered independent analysis to the rehab and healthcare industry — no sensationalism, no filler. That's why the audience stays engaged, and why sponsor messages land in a trusted environment instead of competing with noise.

Total Subscriber Reach: 19,000+ (and growing)
Average Open Rate: 25% – 27% (~5,000 active executive opens per issue)
Web Reach: 5,500 – 6,000 views per archived post

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Sponsorship Opportunities

We offer native, high-engagement ad placements designed to look seamless and build instant trust with our audience.

1. Premium Primary Sponsorship (Newsletter + Web)

Newsletter + Web · $350/issue (multi-issue discounts available)

Your brand featured exclusively near the top of our weekly newsletter — before the editorial content, not after it.

Format: Bold headline, up to 150 words of copy, 1 custom CTA link, and an optional image/logo (600×300px).
Visibility: Included in the direct email broadcast and embedded permanently in our web archive.
Rate: $350 per issue (Discounts available for multi-issue bundles)

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2. The Podcast Mid-Roll (The Better Outcomes Show)

$250/episode

A host-read placement in the middle of the episode — written to sound like a recommendation, not an ad read.

45–60 second host-read spot
Sounds organic, not scripted-stiff
Permanent link in show notes

Reserve This Slot

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3. The Footer Roll / Classifieds

Budget-friendly text placement · $100/issue (3 slots/issue)

Good for book launches, job openings, smaller tools, or events.

Up to 35 words + 1 hyperlinked headline
Only 3 slots per issue — Limited inventory

Alternatively, email us directly with your desired timeline and product details, and our team will get back to you within 48 hours.

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Bundle & Save

Most B2B buyers need multiple touchpoints before they convert.

The Starter Bundle ($600): 2x Primary Newsletter Sponsorships (Save $100)
The Omnichannel Growth Pack ($1,000): 2x Primary Newsletter Sponsorships + 2x Podcast Mid-Rolls (Save $200)

Need Something Custom?

We build campaigns around specific goals and audiences for
select partners.

About Rafael E. Salazar II, MHS, OTR/L & Better Outcomes

I started Better Outcomes because of a simple, disruptive truth: the current system treats clinicians like billing machines and patients like line items. I built this to be the resource I wish I'd had — and it's grown into a B2B media platform trusted by 19,000+ healthcare leaders.Through weekly podcast interviews, deep-dive articles, and market intelligence, I give operators real-world blueprints — because humanizing healthcare isn't just a moral imperative, it's the competitive advantage.