Advertise with Better Outcomes
Better Outcomes is a leading B2B media platform and strategy playbook built for the leaders shaping the future of healthcare.
We cut through corporate noise to deliver operational workflows, market intelligence, and positioning strategies to over 19,000+ active healthcare professionals, clinic owners, healthtech operators, and industry executives.
If your company sells software, medical tech, billing infrastructure, recruitment services, or B2B consulting, partnering with Better Outcomes places your brand directly in front of active decision-makers with real purchasing power.
Our readers aren’t casual consumers—they are enterprise buyers looking for tools to protect their margins, scale their organizations, and optimize patient care.
Our Audience by the Numbers
Our readers aren’t casual consumers—they are enterprise buyers looking for tools to protect their margins, scale their organizations, and optimize patient care.
Total Subscriber Reach: 19,000+ (and growing)
Average Open Rate: 25% – 27% (~5,000 active executive opens per issue)
Web Reach: 5,500 – 6,000 views per archived post
Primary Demographics: Private Practice Clinic Owners (PT/OT/SLP), HealthTech Founders & Product Managers, Healthcare B2B Marketers, and Clinical Operations Directors.
Whether you want a premium newsletter feature, a native host-read podcast ad, or a budget-friendly classified link, we offer high-ROI sponsorship packages tailored to B2B brands.
Sponsorship Opportunities
We offer native, high-engagement ad placements designed to look seamless and build instant trust with our audience.
1. Premium Primary Sponsorship (Newsletter + Web)
Our most visible placement. Your brand is featured exclusively near the top of our weekly newsletter, right before the main editorial content.
Format: Bold headline, up to 150 words of copy, 1 custom CTA link, and an optional image/logo (600×300px).
Visibility: Included in the direct email broadcast and embedded permanently in our web archive.
Rate: $350 per issue (Discounts available for multi-issue bundles)
Alternatively, email us directly with your desired timeline and product details, and our team will get back to you within 48 hours.
2. The Podcast Mid-Roll (The Better Outcomes Show)
Get your message directly into the ears of healthcare leaders listening to our regular interview and strategy episodes.
Format: A 45-to-60 second host-read ad placement in the middle of the episode, tailored to sound organic and authoritative. Includes a permanent link in the episode show notes.
Rate: $250 per episode
Alternatively, email us directly with your desired timeline and product details, and our team will get back to you within 48 hours.
3. The Footer Roll / Classifieds
A budget-friendly text placement located at the bottom of our weekly briefing. Ideal for book launches, job openings, smaller software tools, or event promotions.
Format: Up to 35 words of text + 1 hyperlinked headline. Limited to 3 slots per issue.
Rate: $100 per issue
Alternatively, email us directly with your desired timeline and product details, and our team will get back to you within 48 hours.
Bundle & Save
Most B2B buyers require multiple touchpoints before making a purchasing decision. We offer multi-channel campaign packages to maximize your ROI:
The Starter Bundle ($600): 2x Primary Newsletter Sponsorships (Save $100)
The Omnichannel Growth Pack ($1,000): 2x Primary Newsletter Sponsorships + 2x Podcast Mid-Rolls (Save $200)
Alternatively, email us directly with your desired timeline and product details, and our team will get back to you within 48 hours.
Let's Connect
We value our readers' trust, so we only partner with brands that bring genuine value to the healthcare ecosystem.
Ready to get your product or service in front of thousands of healthcare decision-makers?
About Rafael E. Salazar II, MHS, OTR/L & Better Outcomes
I started Better Outcomes because of a simple, disruptive truth I witnessed firsthand: our current healthcare system treats clinicians like billing machines and patients like line items. But I knew there had to be a better way. The organizations that will win tomorrow are the ones rebuilding healthcare around human connection today.As an occupational therapist, clinical operations consultant, and healthcare positioning strategist, I’ve spent years helping multi-million dollar clinic networks, digital health startups, and legacy healthcare brands bridge the gap between clinical reality and commercial success. I built Better Outcomes to be the exact resource I wish I had when I was starting out.
Today, it has grown into a leading B2B media platform, podcast, and strategy playbook trusted by over 19,000+ healthcare leaders worldwide.Through our weekly podcast interviews, deep-dive articles, and market intelligence briefs, I cut through corporate noise to give you real-world operational blueprints. Whether we are troubleshooting clinician burnout, patient retention, or B2B healthtech positioning, my goal is to prove to you every single week that humanizing healthcare isn’t just a moral imperative—it is the ultimate competitive advantage for your business.
More From Rafi Salazar
The Better Outcomes Show
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.
FROM CLINICIAN TO SOMETHING MORE: A HEALTHCARE PROFESSIONAL'S GUIDE TO LEADERSHIP, BUSINESS, AND LIFE BEYOND THE CLINIC
Better Outcomes: A Guide to Humanizing healthcare
Better Outcomes: A Guide for Humanizing Healthcare outlines 8 fundamental changes that organizations and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.
FROM CLINICIAN TO OWNER: A HEALTHCARE PRACTICE OWNER’S GUIDE TO STARTING, SCALING, AND SELLING A PHYSICAL THERAPY, OCCUPATIONAL THERAPY, OR MEDICAL PRACTICE
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Rafi provides articles, videos, and free webinars focused on humanizing the healthcare experience, healthcare innovation, business development and go-to-market strategy for healthcare technology companies, and more...
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